Sony's family of projectors just grew by one, with the 1080p VPL-HW10 combining triple-panel SXRD technology, the new BRAVIA Engine 2 eight step image processing, 1000 ANSI lumens, 30,000:1 contrast ratio and x.v.Color support. Dual HDMI inputs, HDMI-CEC control tech, 24p True Cinema, Real Color Processing and quiet 22dB operation ensure a top of the line home theater experience -- for something (no MSRP or shipping details here) less than the reiging king of the hill VPL-VW200 and another as-yet-unrevealed higher-end model. So Sony, guess we'll be seeing you at CEDIA next week?

[Via Akihabara News]

As the pre-CEDIA releases continue to roll, we've got yet another projector from Sanyo. The PLV-Z60 offers up a native 720p resolution, 10,000:1 contrast ratio, 1,200 ANSI lumens, 3D color management system, 12-bit processing IC for video decoding, scaling and gamma curve generation and a 2x optical zoom. You'll also find VGA, HDMI (x2), component (x2) and S-Video connections, and you can find the PJ itself next month for $1,295. [Warning: PDF read link]

While our primary drool allotment will be directed at Philips' new 8mm LCD concept, Philips also has some new for-realsies LCDs here at IFA potentially worth your time. Leading off the pack is the LED-backlit 42PFL9803 FlatTV (pictured), a 42-inch set with 128 segments of LED for a purported 2,000,000:1 dynamic contrast ratio. The set runs at 100Hz, has a 17-bit "Color Booster" for a wide gamut, and even does a bit of 2nd gen Ambilight for good measure. Essence (42PES0001) is another 42-inch, 1080p display, but stakes its claim on thinness, measuring 38mm (1.5-inches) deep, and has a single cable running to a connectivity hub which doles out the audio, video and power. 100Hz and wide color gamut are all here. Finally, Philips is doing up a new generation of Aurea sets with new 37-inch and 42-inch 1080p displays, which offer up "Active Frame" transparent frames to reflect the Ambilight surrounding the set. The displays also offer 100Hz, 30,000:1 contrast ratios and 2ms response times. No word on price or availability for any of these, which is starting to sound like the official theme of IFA 2008.

This morning you saw what a 9.9-mm thin LCD from Sony looks like. Now it's Philips' turn to drop jaw. Albeit just a concept compared to Sony's ZX1 soon to be production TV, this 8-mm thin, 32-inch LCD with LED backlighting is done with the engineering and now waits for the suits to bring it to market. Two thin strips of Philips' own LumiLEDs -- 30 on top and 30 on the bottom -- are the secret sauce to this thin, Full HD mixture. According to Philips' "Senior Scientist," Dr. Giovanni Cennini, this 8-mm design will scale to panel sizes of 42-inches and probably higher. Better yet, these are the same panels Philips already uses, no extra tweaking required. So it's your move corporate, we're all waiting.

It's no D90, but Sony has a new compact stillcam for your snapping pleasure, the Cyber-shot T500, and it's touting an HD movie mode just like any good bandwagon hopper should. The 10.1 megapixel camera offers up a 5x optical zoom, 3.5-inch LCD and Optical SteadyShot, but most of the attention is likely to be lavished on the 1280 x 720 30 fps h.264 movie mode. You can grab 720p stills while you shoot, and you can expect to store about an hour of video on your 4GB Memory Stick... you do have a 4GB Memory Stick, right? The T500 hits this October, no word just yet on price. Oh, and she comes in colors.

We've got a comparison video after the break: 200Hz Motionflow on the left, your father's 50Hz on the right. We could definitely see the difference in the uh, highly controlled demo. Question is: can you when this thing shows up at the local big box before Xmas.

Thin is in at IFA 2008, and Sharp's LCD lineup leads off with the super-skinny XS1 Aquos series LCD. A 23mm thick 1080p 52- or 65-inch panel packing 1,000,000:1 contrast ratio, 100Hz motion processing and detachable speaker system, halves it's previous 5cm best from May of this year. Old school fat LCD fans can look forward to the D65E line, pulling 20,000:1 dynamic contrast ratio and claiming an "environmentally conscious design" for Sharp's premium range, in sizes from 32- to 52-inch models, with prices to match from €899 to €2299. Of course, none of this would be right without a matching Blu-ray player, and Sharp has announced the BD-HP21H, a Bonus View Profile 1.1 model with a quick-start mode, but like the XS1 lacks pricing info that would make it so much juicier. All are due in the UK in October, we should hope for more details before then.

UPDATE: Add a few more zeros onto that contrast ratio -- 1,000,000:1 -- Thanks, celle!

IFA's apparently given Toshiba just the opportunity necessary to refresh its line of Regza LCDs, for those without the Resolution+ itch with a few new sizes and features. The existing entry-level XV line of 1080p LCDs gets 46- and 52-inch models, plus a gloss black design that helps it fit in at the Regza family reunion. The brand new RV line of 1080p LCDs bring similar features to the ZF Series, sans Resolution+ technology and one HDMI port, but with Active Vision M100 HD 100/120Hz 5:5 pulldown image processing intact. 37-, 42- and 46-inch sizes are confirmed for the October Euro launch, prices and U.S. availability for both TBD.

As expected, Toshiba is offering a new (supposed) world's first here at IFA: a true upscaling TV, finally getting rid of the middle man for upconverting those SD sources. The new ZF Series LCDs include Cell processors and Toshiba's home grown Resolution+ technology, which does similar edge and detail enhancement to Toshiba's XDE upscaler -- sharpening detail, smoothing edges, and leaving the rest of the image alone -- but with the added fun of Cell power in the mix. As for the actual displays, Toshiba will be shipping the 40ZF575D (40-inch) and the 46ZF575D (46-inch), both offering 1080p, 30,000:1 dynamic contrast ratio, 6ms response times and Active Vision M100 HD 100Hz 5:5 pulldown processing, along with four HDMI plugs, component video, RGB and PC input. Right now this is just a Europe launch, and we don't have exact ship dates or pricing, but hopefully Toshiba will soon rectify that.

Panasonic's welcoming you to the future of plasma HDTV, starting along with the stunning 150-inch 4K plasma, that is, surprisingly enough bigger than its old 103-inch model (shocking, we know) leading to the debut of three "super thin" plasma prototypes measuring 24.7mm deep in 50-inch and, for what it claims is the first time, 58- and 65-inch sizes that also include Wireless HD. One-fourth the thickness of current Panasonic models and one-half the weight combined with no wires leads Panasonic to believe we'll be able to reorganize the living room shortly, without silly mounting issues and need to run cables. If that fails to inspire, how about a 42-inch prototype that claims twice the luminance efficiency and the same brightness as its current 42-inch 1080p model while only sipping half the power -- if that's a concern. Check out more pics after the break.

Say hello to the successors of the short-lived Panasonic DMP-BD50, the new DMP-BD35 (above) and DMP-BD55 (after the break) check off every feature we can think of for a new Blu-ray player, complete with a slim profile (49mm high on the BD35) and hopefully low, low price thanks to a 45nm 3rd-generation UniPhier processor. Dolby TrueHD, Dolby Digital Plus and DTS-HD MA audio support, with internal decoding or bitstreamed output in full 7.1 (plus 7.1 analog audio outs on the DMP-BD55) on top of fully BD-Live / Profile 2.0 compatible hardware finally promise no-compromise hardware for Blu-ray buyers. Release dates and pricing information? Your guess is as good as ours, for now.

Sony's XBR6 / XBR7 / XBR8 models are still waiting in the wings for their U.S. debut, but along with HDTVs that push the extremes in thin and fast, the company announced these more conventional models it's deemed "the highest quality BRAVIA HDTVs in history." The XR1 (read: XBR8) series will feature a 1,000,000:1 dynamic contrast ratio (3,000:1 static) courtesy of those new TRILUMINOS three-color LEDs, 10-bit BRAVIA Engine 2 processing and Motionflow 120Hz technology. If you can live without 240Hz or WHDI, the 1080p 55-inch edition runs ¥750,000 ($6,489 U.S.) with a 46-inch for ¥600,000 ($5,479 U.S.). The next level down is the X1 (read: XBR6 / XBR7) series, based on old school CCFL backlights limited to a 3,000:1 contrast rating, ranging in size from 40- to 52- inches and in price from ¥530,000 ($4,866 U.S.) to ¥320,000 ($2,922 U.S.) when they go on sale October 10. Digital Media Extender support, DLNA connectivity and all the other high end feature's make their expected appearance across the lineup. With fears of watered down technology effectively quelled, Sony wouldn't make us wait until October to find out when we can buy an HDTV in the U.S. or Europe from this lineup -- somehow we doubt it.

We're super short on info here, but it looks like Sony is about to intro a new Z4500 LCD TV with a "world's first" of 200Hz Motionflow -- yeah, you could've gleaned all that from reading the headline, but it's just so much more awesome down here. Stay tuned.

Sure Samsung had 240Hz (and wavier hair) first, but with its TVs stuck in development until 2011, Sony's back with another first / best of the night in the W1 series display, packing four times the speed of previous LCD HDTVs, and double that of the new 120Hz your best friend just picked up. Allegedly smoother than Billy Dee Williams cracking open a Colt 45 in Cloud City, the KDL-46W1 and KDL-40W1 bring 1080p with a 3,000:1 contrast ratio, BRAVIA Engine 2 image processing, 24p support and an assortment of hookups from modem to HDMI. Stop by your nearest Japanese electronics shop November 10 to get a peep at these and their slim, sexy sister, but bring ¥400,000 ($3,652 U.S.) for the 46-inch or ¥290,0000 ($2,648 U.S.) for the 40-inch -- you could try showing up without it, but why take chances?

Sony's taken the crown in the race for thinnest LCD HDTV. At just 9.9mm thick the KDL-40ZX1 nearly halves the depth of Hitachi's former champ (likely throwing up in the bathroom right now) and comes within a whisper of Pioneer's ultra thin concept. Featuring a LED backlighting, a 3,000:1 contrast ratio, 120Hz MotionFlow tech, x.v.Color and BRAVIA Engine 2 image processing this is about as close to a 40-inch window on your wall as is likely to arrive soon. Only one HDMI in is directly on the screen itself, all unnecessary HDMI / USB / component inputs are relegated to a base station, with the option for wired or -- possibly WHDI based? -- 5Ghz wireless (unfortunately limited to 1080i max resolution for now). We'd mention the XMB GUI, AcTVila video on-demand and DLNA support, but at some point it's just piling on. A mere 490,000 yen ($4,474 U.S.) puts the ZX1 on your wall, due at your local Japanese retailer November 10. See you there?

[Via AV Watch & Sony Insider]